Whether it's a cartoon with characters or an explainer video with a more serious tone, the best animation needs to have personality in order to connect with the viewer.
As a niche animator who has produced custom client work for decades, I not only animate but am often involved in writing and storyboarding, design and layout, voice casting, music scoring, and compositing. In all my efforts, I strive to deliver projects that exceed expectations.
Anyone can build a website these days ... just like anyone can build a deck. I can't build a deck, but I've been building websites since 1995.
One thing that hasn't changed over the years, like the underlying elements of HTML and grids of pixels, is the overarching need for good corporate communication. Your website's words, visuals, and experience must all work to make an impactful impression about your organization.
The most well-known brands benefit from teams of skilled marketers who carefully cultivate and hone the tone of their corporate identities.
But most organizations are much more modest, and yet they are just as worthy of a strong presentation. That's where I come in. Maybe its a new (or just cleaned-up) logo, or some impactful imagery for social media or presentation — sometimes just a little good design can go a long way to make a great impression.