ERCApplication.com animated explainers

When Congress passed the CARES Act, the Paycheck Protection Program (PPP) it established got a lot of attention. Another program — the Employee Retention Credit, or ERC — also set aside an enormous amount of money for businesses hurt by Pandemic restrictions … and yet due to its complexity it remained virtually unknown, and untapped.

Fortunately, some Ohio tech entrepreneurs understood its potential, and developed software to make it easy for business owners. By processing and reprocessing a company’s payroll data according to the government’s enigmatic rules, the software could provide the necessary calculations, documentation, and certification to obtain relief funds. This meant that business owners could painlessly and confidently obtain as much benefit from the ERC as possible.

It was a tough sell to promote a completely new service to an audience who wasn’t even aware of its context. But SRB Capital rightly decided that animated explainer videos were a necessary component to promote their ERCApplication.com website. I developed a number of animations for them to make their case in various ways. The service has since gained credibility and popularity and returned millions of dollars in economic relief to businesses nationwide.